I’ve spent half my life telling stories for good, partnering with some of the most brilliant and courageous changemakers out there. It’s been a privilege, and nearly always, a pleasure.
I grew up in what seemed like simpler times, in a bipartisan, multi-faith, midwestern home. It wasn’t weird to me that folks could come from different backgrounds and beliefs and choose to create and nurture family, even if it wasn’t always easy or neat. The older I get the more I reflect on those days, as I try to remain hopeful and creative in my work to forge understanding and advance progress for the common good.
In 2014 I founded Do Good Better, a communications firm focused on issues we tend to avoid — from nuclear weapons and disability rights, to patriarchy and money. If we don’t like to talk about it, I gravitate to it. I am grateful for incredible partners in long-term work to move toward our individual and collective potential, on a range of meaningful issues.
Before founding Do Good Better, I led the D.C. office of Oakland-based Free Range Studios, full of passionate, intelligent, creative spirits, many who remain collaborators. One of the first B Corps, Free Range was founded to prioritize people and the planet, and generate profit, when we were doing it right. I contributed to the brand storytelling methodology captured in Winning the Story Wars, to share our approach to creating memorable, often viral hits. Over those years I learned so much about the challenges of holding ourselves to high standards, and what it takes to make some small dent in big problems.
All of this built on a foundation that started at Duke University Press, and through D.C.-based creative firms, working for a range of academics, thought leaders, artists, advocates, and social entrepreneurs. Once I established an understanding of marketing and distributing provocative scholarship, I crafted and refined communications efforts with folks like The Gallup Poll, Calvert Impact Capital, American Society of Association Executives, Pew Foundation, American School Counselor Association, and many more.
I’ve enjoyed speaking to a range of audiences, from Columbia University’s Social Enterprise Bootcamp, SOCAP, Social Venture Network, and GreenBiz to the National Academies of Science, the Urban Institute, and American University.
I’m happy to connect about ways to collaborate, in service of creating the world we know is possible.
Hi, I’m Amy Lee Hartzler.
My World and Work
Nice to meet you! I’m happy to share more about my background, collaborations, and ways of being that support common sense for collective well-being.
Do Good Better
My work takes different forms, with communications at the core.
To borrow a format from a mythologist and artist that I admire, Kim Krans:
When light: I see the best in everyone and potential everywhere
When dark: I’m judgmental and impatient at the pace of change
Go deeper: So much of Rumi, and art that inspires and reveals transformation